← All featuresKNOW WHAT DRIVES GROWTH.

Turn business activity into clear decisions.

Bring your most important numbers into one view so you can see what is working, where leads slow down and what deserves attention next.

app.brandroof.com.au
BRANDROOF / ANALYTICS

Analytics

Live and connectedWorking across your customer journey
● ACTIVE
1

Connect activityUse data already flowing through the Brandroof platform.

2

Focus the viewChoose the metrics that matter to your goals and team.

3

Act on insightTurn trends and gaps into clear next steps.

BUILT FOR BETTER MOMENTUM

More progress.
Less busywork.

01

Live dashboards

Monitor leads, pipeline, appointments and revenue as activity happens.

02

Campaign insight

Understand which sources and messages create meaningful outcomes.

03

Team performance

Spot bottlenecks and help every person focus on the right work.

HOW IT WORKS

Simple to set up.
Powerful in action.

Brandroof brings the moving parts together so your team can spend less time managing tools and more time growing the business.

1
STEP 1

Connect activity

Use data already flowing through the Brandroof platform.

2
STEP 2

Focus the view

Choose the metrics that matter to your goals and team.

3
STEP 3

Act on insight

Turn trends and gaps into clear next steps.

REPORTING AND INSIGHTPart of your connected Brandroof platform
One customer viewEvery interaction stays connected
Built around your workflowPractical tools for growing businesses
EXPLORE THE EXPERIENCE

See how Analytics
works in real life.

Bring your most important numbers into one view so you can see what is working, where leads slow down and what deserves attention next. Choose a customer moment and explore what happens next.

Business performance dashboardEXAMPLE DATA
JS
Jordan SmithNew website enquiry · Melbourne
● Active
Activity collectedCustomer activity recorded
Ready
Metrics updatedRelevant details connected
Next
Next action identifiedNext action ready for your team
Next

Interactive example using sample customer data.

MORE THAN A SINGLE FEATURE

Everything you need
to make it work.

Analytics works best when the details, people and next steps are connected. Explore the practical capabilities that support your team every day.

CAPABILITY 01

A clearer business dashboard

Bring relevant lead, opportunity, appointment and customer activity into a more understandable view for the people running the business.

Included in your connected platform →
CAPABILITY 02

Pipeline visibility

Understand where opportunities are moving, which stages need attention and how current customer activity relates to your sales process.

Included in your connected platform →
CAPABILITY 03

Customer-source context

Review where enquiries come from so conversations about marketing and lead generation are grounded in actual business activity.

Included in your connected platform →
CAPABILITY 04

Follow-up awareness

See where customer progress may be slowing and help the team focus on the next practical actions.

Included in your connected platform →
$CAPABILITY 05

Commercial visibility

Connect activity with recorded opportunity values and relevant customer outcomes for a more useful operating picture.

Included in your connected platform →
CAPABILITY 06

Connected platform insight

Use information already moving through your CRM, marketing, booking and sales workflows instead of rebuilding the story manually.

Included in your connected platform →
MADE FOR REAL BUSINESSES

Different businesses.
One clearer journey.

Explore practical ways Analytics can support the customer moments that matter.

EXAMPLE SCENARIO · BRIGHT WATER FILTRATION

Lead review

The customer challenge

The business wants to understand which enquiries are turning into real conversations.

How Analytics helps

Review customer activity, source context and opportunity progress together.

See this for your business
YOUR CONNECTED CUSTOMER JOURNEY

A more organised
next step.

The team has a clearer starting point for improving marketing and sales follow-up.

Customer context connected
FOLLOW THE CUSTOMER JOURNEY

Every moving part.
Working together.

Select a step to see how Analytics supports a clear, connected customer experience from the initial moment to the next action.

STEP 01 OF 05

A customer takes action

Website enquiry creates a clear starting point in Analytics.

Connected to your Brandroof customer record
EXPLORE THE OPPORTUNITY

What could a clearer
process uncover?

Adjust the example inputs to see how many customer moments may not currently have a consistent process. This is an illustrative planning tool, not a performance prediction.

YOUR ILLUSTRATIVE OPPORTUNITY42

customer moments without
a consistent process

Out of 120 monthly monthly customer events, around 78 are already covered by the process you selected.

65% currently covered · 35% worth reviewingExplore your customer journey
BETTER AS ONE PLATFORM

Analytics is only
the beginning.

Connect this feature with the rest of Brandroof to create a smoother experience for your customers and a clearer process for your team.

QUESTIONS, ANSWERED

Everything you want
to know.

Practical answers to common questions about using Analytics in your business.

Ask the Brandroof team
What business activity can Brandroof help me review?+

Useful views can draw on customer enquiries, opportunities, appointments, campaign activity and other relevant information already moving through the platform.

Will this replace all manual spreadsheets?+

Brandroof brings connected customer activity into a clearer operating view, reducing the need to reconstruct the same customer story across disconnected tools.

Can different teams use the same information?+

A shared view of relevant customer activity helps sales, marketing and operations have more consistent conversations about priorities and next steps.

How do insights become practical action?+

The most useful reporting points your team towards a customer, campaign, booking or opportunity that needs attention, rather than simply showing numbers without context.

How do I get started with Analytics?+

Book a Brandroof demo and explain how your business currently handles monthly customer events. The team can help you explore a setup that suits your services, customer journey and existing priorities.

AnalyticsMonitor leads, pipeline, appointments and revenue as activity happens.

See Analytics in action
KEEP BUILDING

Works even better
together.

Connect Analytics with the rest of Brandroof to create one seamless customer journey.

READY TO MOVE FASTER?

Put Analytics
to work today.

See how Brandroof can connect your customer journey, automate the repetitive work and help your team grow.

Start free trial Book a demo
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