Multi-channel journeys
Combine email, SMS, tasks and timing in one connected campaign.
← All features⌁TIMELY MARKETING. LESS MANUAL WORK.
Nurture every lead without chasing every task.
Create personalised email and SMS journeys that react to customer behaviour, keep your brand top of mind and move prospects toward action.
app.brandroof.com.au
BRANDROOF / MARKETING AUTOMATION
Marketing Automation
⌁
Live and connectedWorking across your customer journey
● ACTIVE1
Choose a triggerStart when a form is submitted, a tag changes or a date arrives.
✓2
Build the journeyAdd messages, waits, conditions and team tasks visually.
✓3
Improve resultsTrack engagement and refine each campaign over time.
✓BUILT FOR BETTER MOMENTUMMore progress.
More progress.
Less busywork.
Personalised messages
Use customer data to make every follow-up feel relevant.
Always-on nurture
Keep leads moving even when your team is busy.
HOW IT WORKSSimple to set up.
Simple to set up.
Powerful in action.
Brandroof brings the moving parts together so your team can spend less time managing tools and more time growing the business.
STEP 1
Choose a trigger
Start when a form is submitted, a tag changes or a date arrives.
STEP 2
Build the journey
Add messages, waits, conditions and team tasks visually.
STEP 3
Improve results
Track engagement and refine each campaign over time.
CONNECTED MARKETINGPart of your connected Brandroof platform
One customer viewEvery interaction stays connected
Built around your workflowPractical tools for growing businesses
EXPLORE THE EXPERIENCESee how Marketing Automation
See how Marketing Automation
works in real life.
Create personalised email and SMS journeys that react to customer behaviour, keep your brand top of mind and move prospects toward action. Choose a customer moment and explore what happens next.
Campaign automation centreEXAMPLE DATA
JS
Jordan SmithNew website enquiry · Melbourne
● Active✓
Audience selectedCustomer activity recorded
Ready○
Message personalisedRelevant details connected
Next○
Follow-up queuedNext action ready for your team
NextInteractive example using sample customer data.
MORE THAN A SINGLE FEATUREEverything you need
Everything you need
to make it work.
Marketing Automation works best when the details, people and next steps are connected. Explore the practical capabilities that support your team every day.
Email and SMS together
Coordinate customer communication across the channels that suit your offer, timing and audience instead of managing separate campaigns.
Included in your connected platform →Personalised campaigns
Use customer names, service interests, booking history and useful account details to make each message more relevant.
Included in your connected platform →Timing and sequences
Set appropriate waits, reminders and follow-up windows so the customer journey continues without relying on memory.
Included in your connected platform →Behaviour-based triggers
Begin a campaign when someone submits a form, books a service, misses an appointment or reaches another meaningful milestone.
Included in your connected platform →Campaign visibility
Review campaign activity and customer engagement so your team can understand which messages deserve attention.
Included in your connected platform →Connected actions
Update customer records, assign a task or move an opportunity as messages and customer responses progress.
Included in your connected platform →MADE FOR REAL BUSINESSESDifferent businesses.
Different businesses.
One clearer journey.
Explore practical ways Marketing Automation can support the customer moments that matter.
EXAMPLE SCENARIO · BRIGHT WATER FILTRATION
New-lead nurture
The customer challenge
Homeowners request quotes but some need more information before booking.
How Marketing Automation helps
See this for your business →Send a timely introduction, explain the service and schedule a helpful follow-up around their enquiry.
YOUR CONNECTED CUSTOMER JOURNEYA more organised
⌁
A more organised
next step.
Interested customers receive useful guidance while your sales team sees the conversation develop.
Customer context connected
FOLLOW THE CUSTOMER JOURNEYEvery moving part.
Every moving part.
Working together.
Select a step to see how Marketing Automation supports a clear, connected customer experience from the initial moment to the next action.
A customer takes action
Website enquiry creates a clear starting point in Marketing Automation.
Connected to your Brandroof customer record
EXPLORE THE OPPORTUNITYWhat could a clearer
What could a clearer
process uncover?
Adjust the example inputs to see how many customer moments may not currently have a consistent process. This is an illustrative planning tool, not a performance prediction.
customer moments without
a consistent process
Out of 120 monthly marketing contacts, around 78 are already covered by the process you selected.
65% currently covered · 35% worth reviewingExplore your customer journey →
BETTER AS ONE PLATFORMMarketing Automation is only
Marketing Automation is only
the beginning.
Connect this feature with the rest of Brandroof to create a smoother experience for your customers and a clearer process for your team.
QUESTIONS, ANSWEREDEverything you want
Everything you want
to know.
Practical answers to common questions about using Marketing Automation in your business.
Ask the Brandroof team →Can I combine email and text messages?+
Yes. Connected journeys can use email, SMS, timing and team actions together so each contact receives a more coherent follow-up experience.
Do I need to send every follow-up manually?+
No. Once the trigger, timing and message sequence are set, Brandroof can move the journey forward automatically while your team stays informed.
Can campaigns be personalised for each customer?+
Messages can be shaped around the customer information your business has collected, making follow-up more relevant than a generic broadcast.
Can I see how a campaign is performing?+
Brandroof helps connect campaign activity with the wider customer journey so your team can review engagement and understand where improvements are useful.
How do I get started with Marketing Automation?+
Book a Brandroof demo and explain how your business currently handles marketing contacts. The team can help you explore a setup that suits your services, customer journey and existing priorities.
⌁
See Marketing Automation in action →Marketing AutomationCombine email, SMS, tasks and timing in one connected campaign.
Put Marketing Automation
to work today.
See how Brandroof can connect your customer journey, automate the repetitive work and help your team grow.
14-day free trial · No credit card · Cancel anytime