← All featuresONE CUSTOMER VIEW.

Know every customer. Never miss the next step.

Keep contact details, messages, notes, appointments and opportunities together so your entire team works from the same up-to-date customer record.

app.brandroof.com.au
BRANDROOF / SMART CRM

Smart CRM

Live and connectedWorking across your customer journey
● ACTIVE
1

CaptureCollect leads from forms, calls, chat and campaigns.

2

OrganiseEnrich each record with conversations, tasks and opportunities.

3

ConvertPrompt the right follow-up and move customers forward.

BUILT FOR BETTER MOMENTUM

More progress.
Less busywork.

01

Complete profiles

See every interaction and important detail in one organised timeline.

02

Smart segmentation

Group contacts by source, stage, interest, activity or custom fields.

03

Team visibility

Assign owners, add notes and keep every handover clear.

HOW IT WORKS

Simple to set up.
Powerful in action.

Brandroof brings the moving parts together so your team can spend less time managing tools and more time growing the business.

1
STEP 1

Capture

Collect leads from forms, calls, chat and campaigns.

2
STEP 2

Organise

Enrich each record with conversations, tasks and opportunities.

3
STEP 3

Convert

Prompt the right follow-up and move customers forward.

CUSTOMER RELATIONSHIPSPart of your connected Brandroof platform
One customer viewEvery interaction stays connected
Built around your workflowPractical tools for growing businesses
EXPLORE THE EXPERIENCE

See how Smart CRM
works in real life.

Keep contact details, messages, notes, appointments and opportunities together so your entire team works from the same up-to-date customer record. Choose a customer moment and explore what happens next.

Customer relationship workspaceEXAMPLE DATA
JS
Jordan SmithNew website enquiry · Melbourne
● Active
Contact capturedCustomer activity recorded
Ready
Owner assignedRelevant details connected
Next
Follow-up scheduledNext action ready for your team
Next

Interactive example using sample customer data.

MORE THAN A SINGLE FEATURE

Everything you need
to make it work.

Smart CRM works best when the details, people and next steps are connected. Explore the practical capabilities that support your team every day.

CAPABILITY 01

Complete customer profiles

See contact details, lead source, previous conversations, appointments, opportunities and notes in one organised relationship timeline.

Included in your connected platform →
CAPABILITY 02

Custom fields and tags

Record the property type, service requested, suburb, customer interests or other details that actually matter to your business.

Included in your connected platform →
CAPABILITY 03

Conversation context

Open a customer record and understand what was asked, what your team promised and what should happen next.

Included in your connected platform →
CAPABILITY 04

Opportunity tracking

Connect each contact with relevant deals and pipeline stages so commercial opportunities never live in a separate spreadsheet.

Included in your connected platform →
CAPABILITY 05

Automatic organisation

Create or update records as enquiries arrive, apply helpful labels and trigger the next step around your process.

Included in your connected platform →
CAPABILITY 06

Clear team ownership

Assign the right person, record notes for handover and give your team a shared view of the customer relationship.

Included in your connected platform →
MADE FOR REAL BUSINESSES

Different businesses.
One clearer journey.

Explore practical ways Smart CRM can support the customer moments that matter.

EXAMPLE SCENARIO · BRIGHT WATER FILTRATION

New website lead

The customer challenge

An enquiry arrives without an organised follow-up process.

How Smart CRM helps

Brandroof saves the contact, captures the requested service, tags the location and assigns an owner.

See this for your business
YOUR CONNECTED CUSTOMER JOURNEY

A more organised
next step.

The whole team knows who the customer is and what needs to happen next.

Customer context connected
FOLLOW THE CUSTOMER JOURNEY

Every moving part.
Working together.

Select a step to see how Smart CRM supports a clear, connected customer experience from the initial moment to the next action.

STEP 01 OF 05

A customer takes action

Website enquiry creates a clear starting point in Smart CRM.

Connected to your Brandroof customer record
EXPLORE THE OPPORTUNITY

What could a clearer
process uncover?

Adjust the example inputs to see how many customer moments may not currently have a consistent process. This is an illustrative planning tool, not a performance prediction.

YOUR ILLUSTRATIVE OPPORTUNITY42

customer moments without
a consistent process

Out of 120 monthly customer records, around 78 are already covered by the process you selected.

65% currently covered · 35% worth reviewingExplore your customer journey
BETTER AS ONE PLATFORM

Smart CRM is only
the beginning.

Connect this feature with the rest of Brandroof to create a smoother experience for your customers and a clearer process for your team.

QUESTIONS, ANSWERED

Everything you want
to know.

Practical answers to common questions about using Smart CRM in your business.

Ask the Brandroof team
What information can I keep on each customer?+

Customer records can bring together contact information, messages, notes, tags, appointment history, opportunities and useful business-specific fields.

Can different team members work from the same record?+

Yes. A shared customer view helps your team understand ownership, previous conversations and upcoming work without relying on scattered notes.

How do new contacts get into Brandroof?+

Contacts can be created from connected enquiries, website forms, conversations and other customer actions, or added by your team when needed.

Can I organise customers by location or service?+

Tags, customer information and segmentation make it easier to group records around the locations, interests and services relevant to your business.

How do I get started with Smart CRM?+

Book a Brandroof demo and explain how your business currently handles customer records. The team can help you explore a setup that suits your services, customer journey and existing priorities.

Smart CRMSee every interaction and important detail in one organised timeline.

See Smart CRM in action
KEEP BUILDING

Works even better
together.

Connect Smart CRM with the rest of Brandroof to create one seamless customer journey.

READY TO MOVE FASTER?

Put Smart CRM
to work today.

See how Brandroof can connect your customer journey, automate the repetitive work and help your team grow.

Start free trial Book a demo
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